“At first blush, this moral imperative would appear to be a truism. And yet every day, it is violated with complete impunity.”
If you advocate for breastfeeding, you just might be interested in today’s blog post, “For the good of my patients.” from Jerry Calnen MD, pediatrician and president of the Academy of Breastfeeding Medicine. The academy is endorsing the Council of Medical Specialty Societies’ new Code for Interactions with Companies. Like the WHO Code of Marketing of Breast-milk Substitutes, this is an ethical stand in support of the health and well-being of families over corporations.
In an age when even the youngest among us are targeted for marketing, it’s good to see a professional organization of physicians drawing a line of protection. Cheers!